I love it when companies are doing really interesting things. Melbournestyle does such a great and genuine promotion on everything Melbourne that it can’t help but impress! Books, scarves, cards and artwork all made in Melbourne and celebrating Melbourne.
Having loved and reviewed 2 of Melbournestyle’s books, ‘The Melbourne Book; A History of Now’ and ‘Alphabet City; Melbourne’ both by owner, Maree Coote, I was keen to attend the launch of her latest book, ‘Spellbound’. Wow! Launched by Melbourne’s word guru himself, David Astle, with an exhibition of portraits from the book, it was a great evening.
The book is a very clever book about typographic or font. What Coote does is that she creates images from the letters that spell the name of the subject in the image. So for a portrait of William Shakespeare, she only uses the letters in his name (a, e, h, i, k, I, m, p, r, s, and w), choosing the fonts and layouts that best depict his face. Fascinating! You should see the results; Ned Kelly, Julia Zemiro, Molly Meldrum, David Bowie, Lady Diana, Mona Lisa, Abraham Lincoln, Albert Einstein, Barack Obama, Angelina Jolie, Queen Elizabeth I, William Shakespeare and David Astle are amongst my picks. All these artworks were exhibited at the launch party.
‘Spellbound’ has 3 chapters of Letter Art – architecture (favourites include Melbourne tram and Big Ben – so clever!), animals (favourites; lion and toucan) and faces plus how-to sections and a brief history of typographical design.
Speeches were made, people were met, drinks and canapés were served and we all had a great evening celebrating this clever, creative and inspiring book. So, you see ‘Spellbound’ encourages observation, imagination and fuels and interest in typographic design. A wonderful event celebrating a wonderful book.
Location: Melbournestyle, 155 Clarendon Street, South Melbourne VIC 3207